Origins & Vision (1996–early 2000s)

Blueair was founded in 1996 in Stockholm, Sweden by Bengt Rittri with a belief that clean air is a basic right. In 1997, Blueair launched its first flagship model, the Blueair 401. Its HEPASilent technology combines electrostatic and mechanical filtration to capture 99.97% of particles down to 0.1 microns.

Building Consumer Trust & Global Presence (2000s–2010s) Blueair expanded globally with durable, energy‑efficient purifiers recognized for quality and health benefits.

Strategic Shift & Smart Home Era (2016–2020s) In August 2016, Unilever acquired Blueair, accelerating innovation and connected‑home development.

Purpose, Design & Social Impact Blueair launched Clean Air for Children in 2016 and became a Certified B Corporation in 2023.

Where Blueair Stands Today (2026) Blueair operates in 60+ markets with expanded categories including the New Blue Signature range and the Mini Restful, the only purifier with a built‑in sunrise alarm clock.Blue Air